Westcoast Ignite – A fresh new vision

By Lee Prior

As the Marketing Manager for all things HPE here at Westcoast I’ve seen a lot of changes over the past 12 months. Acquisitions like Simplivity and Nimble have expanded the HPE offering, and added to an already deep roster that includes Aruba, Synergy, 3Par and Point Next not to mention industry leading Server and Storage products like Gen9/10 and the ever reliable MSA series.

With so much evolution happening so quickly it can be a challenge to keep up and make sure we’re serving up the information our partners need in a relevant and easy to use format, but we’ve been doing our best and think we’ve got a great tool in the shape of our brand new Westcoast Ignite Portal.

Complex Solutions - Simply Sold

By Lee Prior

“I know enough about technology to know that I don’t know enough.” That’s what I often hear myself saying when faced with a technical question that exposes the limit of my knowledge. It’s a flippant comment that most times will buy me the breathing room I need to look up the subject matter and return with a full answer a little while later…That’s fine for me I’m in marketing, but a sales person faced with a call or presentation where they are expected to have all the information to hand in order to secure the deal doesn’t always have that luxury.

The business case for Mobilty & Security – Selling Mobility and Security effectively

By Lee Prior

Mobility & Security must go hand in hand. You cannot truly have one without the other, and both are vital components in the modern economy. Mobility has transformed the way we live and work, and so it’s important that It service providers understand how position the benefits this fast moving technology as to offer.

The business case for Hybrid IT – Selling Hybrid IT effectively

By Lee Prior

Hybrid IT is all the rage in the IT world right now but what exactly does the term Hybrid IT actually mean?

Hybrid IT is the magic recipe for the perfect 21st century IT solution, and the ingredients are the right mix of private cloud, public cloud and traditional IT.

The recipe however is different for every organisation, and the only way to ensure you end up with the solution you need is to build it using HPE products backed up with the services and support of their largest and longest serving Value Add Distributor in Westcoast…That’s what the blurb from our new Ignite website says about Hybrid IT, and as descriptions go it’s not a bad one. But we thought we needed to give it a little more depth.