9 Ways to Find New Business on Linkedin

By Sian Walsh

Did you know that LinkedIn launched in 2003? No, me neither! I've been a LinkedIn Member since 2012 and at the time I thought I was quite new to the party - it turns out I was actually quite a late adopter.

At the time of joining Linkedin I had recently finished uni and was looking for my first proper job. Having stumbled across this 'new' platform it seemed it would be the perfect place to showcase myself, network with professionals and get on the job search.

5 years on and times have changed I've got a great job at Westcoast and i'm far from looking for a new one, yet I find myself spending a large proportion of my day on Linkedin. But why am i on Linkedin so much i hear you ask..

7 things you should know about Twitter Analytics

By Sian Walsh

Back in 2014 twitter launched a game changer for us marketeers by introducing Twitter Analytics. For the first time users were able to see how many times users have viewed and engaged with organic tweets, enabling them to more effectively optimise their content and social strategy.

Two years on Twitter Analytics has developed even further and just knowing the basics, will help you utilise the free tool, which is a must for any small business or individual to help understand how well your social media is performing.

Twitter Analytics is a free tool and can be accessed here: https://analytics.twitter.com

Take a look at the infographic below.

No more content brick walls - Content rich ideas to make social media planning easy.

By Jess Tyley

Content planning doesn’t have to be a headache. You can create diverse content across different formats and platforms by starting with a topic and chopping it into different formats and mediums. For example start with a blog. The most interesting and engaging blogs are usually easy to read, so ‘Top 10 ways to’ or ‘5 easy steps to’. This type of blog lets the reader know that the content is short and snappy and they can get to the bits relevant to them quickly.

From there you can start to plan out your content structure. So from your blog content you might make a video which is educational or where you feature customer testimonials. Using your testimonials you could compose some visuals for twitter posts or an infographic explaining the learnings from you video.

With that one piece of content you can end up with more than enough content across a range of content formats for your marketing campaign!

Use our infographic below to easily  plan our your campaign content strategy!