Back in 2014 twitter launched a game changer for us marketeers by introducing Twitter Analytics. For the first time users were able to see how many times users have viewed and engaged with organic tweets, enabling them to more effectively optimise their content and social strategy.
Two years on Twitter Analytics has developed even further and just knowing the basics, will help you utilise the free tool, which is a must for any small business or individual to help understand how well your social media is performing.
Twitter Analytics is a free tool and can be accessed here: https://analytics.twitter.com
Take a look at the infographic below.
Click the image to enlarge