7 things you should know about Twitter Analytics

By Sian Walsh

Back in 2014 twitter launched a game changer for us marketeers by introducing Twitter Analytics. For the first time users were able to see how many times users have viewed and engaged with organic tweets, enabling them to more effectively optimise their content and social strategy.

Two years on Twitter Analytics has developed even further and just knowing the basics, will help you utilise the free tool, which is a must for any small business or individual to help understand how well your social media is performing.

Twitter Analytics is a free tool and can be accessed here: https://analytics.twitter.com

Take a look at the infographic below.

8 tips for B2B tweet success!

By Sian Walsh

In the last few years social media has been a growing channel for B2B marketing and if done right, can prove to be an excellent tool to help extend customer reach at a very low cost (if none at all). 

The relatively new adoption of social media in B2B can mean that messages are often difficult to communicate effectively, especially if you're not quite sure how to talk to your audience.

Strategy, planning and a few basic tips should always be considered before tweeting to ensure that your content is relevant and in a language that your audience understand.

Our infographic below covers 8 top tips for crafting the perfect B2B tweet! We hope it helps you achieve B2B tweet success.