9 Ways to Find New Business on Linkedin

By Sian Walsh

Did you know that LinkedIn launched in 2003? No, me neither! I've been a LinkedIn Member since 2012 and at the time I thought I was quite new to the party - it turns out I was actually quite a late adopter.

At the time of joining Linkedin I had recently finished uni and was looking for my first proper job. Having stumbled across this 'new' platform it seemed it would be the perfect place to showcase myself, network with professionals and get on the job search.

5 years on and times have changed I've got a great job at Westcoast and i'm far from looking for a new one, yet I find myself spending a large proportion of my day on Linkedin. But why am i on Linkedin so much i hear you ask..

7 things you should know about Twitter Analytics

By Sian Walsh

Back in 2014 twitter launched a game changer for us marketeers by introducing Twitter Analytics. For the first time users were able to see how many times users have viewed and engaged with organic tweets, enabling them to more effectively optimise their content and social strategy.

Two years on Twitter Analytics has developed even further and just knowing the basics, will help you utilise the free tool, which is a must for any small business or individual to help understand how well your social media is performing.

Twitter Analytics is a free tool and can be accessed here: https://analytics.twitter.com

Take a look at the infographic below.

No more content brick walls - Content rich ideas to make social media planning easy.

By Jess Tyley

Content planning doesn’t have to be a headache. You can create diverse content across different formats and platforms by starting with a topic and chopping it into different formats and mediums. For example start with a blog. The most interesting and engaging blogs are usually easy to read, so ‘Top 10 ways to’ or ‘5 easy steps to’. This type of blog lets the reader know that the content is short and snappy and they can get to the bits relevant to them quickly.

From there you can start to plan out your content structure. So from your blog content you might make a video which is educational or where you feature customer testimonials. Using your testimonials you could compose some visuals for twitter posts or an infographic explaining the learnings from you video.

With that one piece of content you can end up with more than enough content across a range of content formats for your marketing campaign!

Use our infographic below to easily  plan our your campaign content strategy!

8 tips for B2B tweet success!

By Sian Walsh

In the last few years social media has been a growing channel for B2B marketing and if done right, can prove to be an excellent tool to help extend customer reach at a very low cost (if none at all). 

The relatively new adoption of social media in B2B can mean that messages are often difficult to communicate effectively, especially if you're not quite sure how to talk to your audience.

Strategy, planning and a few basic tips should always be considered before tweeting to ensure that your content is relevant and in a language that your audience understand.

Our infographic below covers 8 top tips for crafting the perfect B2B tweet! We hope it helps you achieve B2B tweet success.

8 tips to keep your live tweets engaging

By Jess Tyley

Live tweeting at events can be a real success but it can also turn into a real mess if you do it wrong! Doing it well can generate some great engagement from the people there and give a fear of missing out for people who arent there, meaning that hopefully they will come along to your next event!

We recently had a tweet wall at our Nebula roadshows which went down really well and we will definitely invest in this again, but a word of warning, you do need someone there who is going to be in charge of tweeting all day for it to be a success.

Our infographic below covers 8 tips to keep your live tweets engaging. We hope it helps make your events a success! Good luck!