“I know enough about technology to know that I don’t know enough.” That’s what I often hear myself saying when faced with a technical question that exposes the limit of my knowledge. It’s a flippant comment that most times will buy me the breathing room I need to look up the subject matter and return with a full answer a little while later…That’s fine for me I’m in marketing, but a sales person faced with a call or presentation where they are expected to have all the information to hand in order to secure the deal doesn’t always have that luxury.
