Monday, 3 April 2017

Top tier sales made easy: Welcome to the new HP Premium website

By Emma Richardson,

There’s something amazingly satisfying about finding exactly the right device for a customer. Perhaps it’s the thrill that comes from digging through countless spec sheets to find something that ticks all the boxes, or maybe it’s the anticipation of future business through the customer loyalty that you’re inevitably earning. No matter what the reason, setting a customer up with their perfect device is mutually beneficial. This is doubly true for customers that have high budgets and even higher expectations. Thankfully the HP Premium website has been updated to make it easier than ever before to find the right top of the range device for your customers’ individual needs.

For those not familiar with the HP Premium site, it’s an all-inclusive hub built around HP’s biggest flagship devices. This includes the Elite Slice, the Elite x3, and the Spectre x360, to name just a few. The most recent addition is the Z2 Mini, which rightfully earned the title of ‘pocket-sized powerhouse’ back in our product spotlight.

The website isn’t just made to celebrate these devices though. It’s been designed as a full-on enablement tool to help make selling as simple as possible. On top of product videos, each device has a comprehensive plethora of resources associated with it, including high resolution images, datasheets and marketing collateral. The marketing in particular is so extensive that you could build a full campaign around each device, thanks to the inclusion of ready-to-go web banners, rebrandable eCards, print ads, - and that’s just the tip of the iceberg.

One of the most valuable elements of the HP Premium website involves the purchasing options that are on offer. The site features every default configuration option available for each device, bringing them together so that they’re easy to compare, with it then taking only a couple of clicks to go through to the checkout process, but the jewel in the crown comes with the customisation functionality that’s also available.

As was said earlier, customers can have requirements that are difficult to meet when you’re forced to work within the confines of the standard device configurations. 

Thankfully this isn’t the case with HP’s pantheon of premium devices, as each product can be customised by system, component or software, depending on your customer's requirements. This is done by simply clicking on the iCreate link on a product, and then you’re directed to Westcoast’s intuitive self-service customisation tool.

 Not content with stopping there, each product also has its own accessories section on the website, making it easy to suggest complementary products that will work out of the box with your customer’s new premium device, to make upselling a painless task. 

From the start of the sales process to the end, Westcoast’s HP Premium website is as wide-ranging as they come, and the best way to uncover all of its benefits is by using it. So take a look around and let us know what you think. You can access the website here.

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