Wednesday, 8 March 2017

Why choose Epson inkjet for your business?

By Nicola Upe

Now is the time to invest in this future-minded technology

While so many vendors are scaling down strategies and reducing headcounts, Epson are investing €50 million into our European operations. Why? Because now is the best time for Epson inkjet printers.

Over the next two years, Epson plan to increase their current workforce by 10%, and kick off a strategic shift from consumer to business markets with a focus on infrastructure, information technology, marketing and headcount. 

It’s a big move made possible by Epson’s unique printer technology – at the heart of their drive for growth are the WorkForce Pro and WorkForce Pro RIPS (Replaceable Ink Pack System) inkjet printers. These products are the perfect way for medium or large organisations to take advantage of the ongoing shift from laser to business inkjet.

Every high quality Epson inkjet printer deserves the best consumables on the market. Westcoast only deal in genuine Epson consumables, designed for business printing, Epson’s DURABrite ultra inks are quick drying, long lasting and smudge resistant.

“We’re just scratching the surface of opportunities for inkjet printers – already, the workplace has identified the benefits, and is beginning to shift away from laser printing,” explains Rob Clark, Senior Vice President, Epson Europe.“With new high-speed, energy-efficient business inkjet printers, we’re looking forward to the next five to ten years being big for growth...our position is simple: business inkjet printing is our biggest opportunity for growth in Europe, and our biggest opportunity for future-proof workplace technology.”

Industry research firm IDC has reported that business inkjet printing represents a €38 billion market opportunity in Europe. Almost 2.2 million business inkjet printers were shipped in 2014, with Germany, France and the UK leading the pack.

IDC also found that one in four products sold to the typical office environment in 2014 were business inkjet printers – with sales rates steadily growing towards the end of the year.

With the technology becoming the go-to choice for businesses across a wide variety of sectors, the forefront of the inkjet printing revolution is where Epson belong.

Westcoast are proud to be able to provide only the best in print supplies. When you do business with Westcoast, you can expect a dedicated team to help add real value to your business. 

Contact your Account Manager today for more information.

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