As we read that Swedish department store giant Ikea is overhauling its sales strategy to begin selling product on a number of big ecommerce websites, it seems that the dawn of the online sales invasion is no longer that. It’s a full-blown sunrise, and its rays are only set to burn brighter than ever before on the world of in-store retail and sales.
While the move comes is primarily due to a mixture of online demand and a fall in visitors to its out-of-town outlets, Ikea, as it stands, is not alone in deciding to amend its sales strategy to further incorporate online platforms. If we look past the likes of Amazon and Alibaba, which are exclusively online, every major retailer and grocer, from Tesco to John Lewis and Walmart, have to various degrees a defined online presence aiming to ease the lives of consumers across the board. It hasn’t been a speedy process, as stores have had to move beyond their age-old model of driving consumers to impulse purchases via endless lanes of products and confusing layouts, though there’s been a definitive movement regardless.
