Thursday 28 September 2017

Coming Up for Air – All You Need to Know About Surface in Education


 ‘Our aim is to empower every student on the planet to achieve more.’ Steve Beswick, Business Development Director – Education Industry, Microsoft.
That, in a nutshell, is what Surface in Education is all about.

Anyone who has paid attention to Microsoft over the years will be aware of the company’s long-term commitment to education. Right from the days of Bill Gates, Microsoft has invested in education; it’s one of the key tenets at the heart of the business. Consequently, as a reseller, if you’re looking to expand your target market, the education sector is the ideal area to set your sights, because Microsoft – and Westcoast – are already prepared to help you. 


Skimming the Surface

The Surface range is the latest in a long line of Microsoft educational products, and it benefits from all of its predecessors. With the range throughout the years including laptops, all-in-ones, tablets and convertibles, there’s a lot of craftwork to draw on – and the current collection contains something for every educational position: from primary school pupil to university lecturer. The mobile devices will withstand a full day’s use without needing to be charged, multiple input methods are available to accommodate personal preference, and different modes can be selected according to the current usage. With the exception of the sleekly stylish Studio desktop, each Surface device is lightweight and easy to transport – whether in a backpack or briefcase – and has a slim line design that belies the power it holds. Mobility is a core specification of the majority of educational end-users, and the Surface device range reflects this accordingly.

Built around the Windows 10 platform, Surface products are intuitive and highly adaptable, feeding the creativity and collaboration of students, while catering for the business demands of their teachers and management team. Created for integration, with OneDrive and Office 365 users can device-hop, simply and efficiently accessing work wherever they are. Life isn’t really segregated into boxed off categories; we do multiple things without even thinking about it. Microsoft Surface has been designed to accommodate that.

Beneath the Surface

In our 35 minute webinar, we went straight to the source, asking Microsoft Business Development Director, Steve Beswick, to explain just what is available to the end user and the reseller when it comes to Surface. As well as device line up and tips on selling, he discusses Microsoft’s strategies and concepts, so you can understand where each product is coming from; the motivation behind the creation.

Hardware, software, and services: whatever aspects your customers are most interested in, Microsoft and Westcoast can arm you with the information you need to provide the very best to your target audience.

The tools are there. The products are there. Are you ready to Surface?

To find out more about Surface in Education you can view the webinar, head to our dedicated Surface website, or contact us on surface@westcoast.co.uk.

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