Tuesday, 13 June 2017

Why your customers want you to discuss HPE Synergy and composable infrastructure

Remember when HPE (HP in old money) brought Blades and the virtualised infrastructure to the channel over a decade ago? That was a land mark moment for the evolution of the data centre. To reduce rack space, operating costs and drive efficiencies that an IT manager could not only visualise but also deliver the ROI that the business demands.

HPE Blades are still here, in fact there will be Gen 10 Blades released this summer. What do Blade customers want and expect from their IT infrastructure in 2017? The answer is a composable infrastructure – but do they know that and what does that mean? Isn’t that just another phrase banded about the channel like Hybrid IT, hyper-converged and the cloud? Let’s look at composable infrastructure in more detail.
Customers want an infrastructure that can meet the faster moving demands of business and go-to-market in an instant. LOB and DevOps are driving those changes and businesses are demanding more speed and flexibility from IT. IT must look ahead – always ready to exploit new technologies and push their organisation to the forefront of their market.

IT has to evolve. Traditional IT will always have a place but to add real value and develop beyond being a support platform, IT must become a business partner. Hybrid IT enables companies to manage traditional IT, private cloud, managed cloud and public cloud as an integrated whole – whilst delivering workloads seamlessly in the right environment on demand.

With software becoming a key tool for digital disruptors, empowering software developers is critical. To bring new and improved applications to market faster than ever before, IT needs to adopt new approaches, such as DevOps, which fosters collaboration between development and operations teams.

Working together, these teams can drive productivity, rolling out new applications as needed to meet their organisations’ demand.
The way we’re going to deliver this is through an architecture that has three key elements to it – enter composable infrastructure and HPE Synergy.

Composable infrastructure starts with fluid resource pools, which is really a single structure that boots up ready for any workload with fluid pools of compute, storage, and fabric that can be instantly turned on and flexed.
Second, its software defined intelligence, which means embedding intelligence into the infrastructure and using workload templates to tell it how to compose and re-compose and update on the fly in a very repeatable, frictionless manner.

Third thing is taking of all these capabilities and exposing them through a unified API that allows infrastructure to be programmed like code so it can become infrastructure as a service. It can be served up to people who just want to write existing apps or code new apps and be able to derive infrastructure directly as code.
Sounds great right? In a like-for-like Blade vs Synergy comparison we are talking about reduced costs of 30% in ongoing CAPEX savings.12% more virtual machines and this from a Synergy Frame (think C7000 enclosure) that holds 12 Synergy Blades against the C7000’s 16 Blade servers whilst delivering greater RAM capacity. How about saving your customer 41% on their VM licensing costs? Synergy delivers again.

Synergy is a compelling addition to the HPE solutions portfolio and with that Blade familiarity, your customers will be asking why you didn’t introduce this sooner. The global Blade refresh market is worth $20bn, how many will refresh to Gen 10 and how many transition to HPE Synergy and composable infrastructure? As a trusted HPE advisor you have the opportunity to lead the way.

Westcoast delivers a best in class HPE experience from our technically certified presales team through to our experienced and dedicated business development team.

For more information, please contact me at stuart.wareham@westcoast.co.uk or speak to your Westcoast representative.

·         Why Synergy?
·         EMIS Case Study

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