By Sian Walsh
In the last few years social media has been a growing channel for B2B marketing and if done right, can prove to be an excellent tool to help extend customer reach at a very low cost (if none at all).
The relatively new adoption of social media in B2B can mean that messages are often difficult to communicate effectively, especially if you're not quite sure how to talk to your audience.
Strategy, planning and a few basic tips should always be considered before tweeting to ensure that your content is relevant and in a language that your audience understand.
Our infographic below covers 8 top tips for crafting the perfect B2B tweet! We hope it helps you achieve B2B tweet success.
Wednesday, 20 July 2016
Friday, 15 July 2016
How Heidelberg uses tape and disk to keep the presses rolling
When it comes to best practice data protection, no single disk or tape technology can provide the complete solution.
Want to see why combining disk and tape really is the smart choice for data availability, protection and retention? Read how Hewlett Packard Enterprise examine a comprehensive approach to data protection that spans software, saves times and reduces the risk of one of the world’s leading printing companies.
Click here to read more.
Want to see why combining disk and tape really is the smart choice for data availability, protection and retention? Read how Hewlett Packard Enterprise examine a comprehensive approach to data protection that spans software, saves times and reduces the risk of one of the world’s leading printing companies.
Click here to read more.
Wednesday, 6 July 2016
Build your business with Westcoast and Cloud
By Mark Davies – Westcoast Cloud Director
So as we have just come to the end of our first full year of transacting CSP seats with partners we can look back with a real sense of pride in what has been achieved. Over 72,000 seats have been successfully put onto Office 365 and a range of other services such as CRM, EMS and Azure transacted through over 300 partners. We set out at the beginning of the year to ensure that we have a more focussed partner engagement. This approach has meant that we have been able to work more closely with the partners that have signed up with Westcoast to help them win more opportunities and build a better cloud business with our support.
So as we have just come to the end of our first full year of transacting CSP seats with partners we can look back with a real sense of pride in what has been achieved. Over 72,000 seats have been successfully put onto Office 365 and a range of other services such as CRM, EMS and Azure transacted through over 300 partners. We set out at the beginning of the year to ensure that we have a more focussed partner engagement. This approach has meant that we have been able to work more closely with the partners that have signed up with Westcoast to help them win more opportunities and build a better cloud business with our support.
Purpose Software Expands Intergration with Westcoast
Purpose Software has announced that 2serv and CBS, the UK’s leading service management software solutions for document and print management providers, are now fully integrated with Westcoast. This will enable resellers to automate and speed up the end-to-end toner replenishment process and take advantage of Westcoast’s greater buying power to reduce the cost of toner, both OEM and compatibles.
Thursday, 30 June 2016
Lenovo Thinkpad X1 Yoga Review: The One That Finally Replaced My MacBook Air
The definition of versatility, this ultralight 2-in-1 adapts to your business with 4 flexible modes to work, present, create, and connect. Featuring a stunning display with intense color and deep contrast. Including a dockable, rechargeable stylus pen. Plus, the fastest, advanced mobile broadband technology available.
Sounds good..? Then why not take a look at a great review from Jason Evangelho @ Forbes.com on the Lenovo Thinkpad X1 Yoga which is now available to purchase from Westcoast!
Click here to see the range.
Sounds good..? Then why not take a look at a great review from Jason Evangelho @ Forbes.com on the Lenovo Thinkpad X1 Yoga which is now available to purchase from Westcoast!
Click here to see the range.
Friday, 24 June 2016
The WPC16 Top 5’s – Everything you need to know
By Ben Feurtado - Microsoft Business Manager
Once again it's that time of the year when we start to think about WPC and the opportunities that will be offered to us in Toronto.
Here at Westcoast we are delighted to be the Headline sponsor for the UK once more and are excited to see as many partners as we can during the week. Toronto is a great location for WPC with the UK base walking distance from both the convention centre and the Air Canada Center. It is here that all Vision keynotes will be hosted where we will hear from Satya Nadella, Kevin Turner and other Microsoft execs about the upcoming strategy for FY17.
To help you plan your WPC experience, and visit to Toronto, I have put together a few ideas that will hopefully help you during your stay. These include WPC sessions, places to go, and for all the football fans, places where you can watch the final of Euro 2016!
Once again it's that time of the year when we start to think about WPC and the opportunities that will be offered to us in Toronto.
Here at Westcoast we are delighted to be the Headline sponsor for the UK once more and are excited to see as many partners as we can during the week. Toronto is a great location for WPC with the UK base walking distance from both the convention centre and the Air Canada Center. It is here that all Vision keynotes will be hosted where we will hear from Satya Nadella, Kevin Turner and other Microsoft execs about the upcoming strategy for FY17.
To help you plan your WPC experience, and visit to Toronto, I have put together a few ideas that will hopefully help you during your stay. These include WPC sessions, places to go, and for all the football fans, places where you can watch the final of Euro 2016!
Tuesday, 21 June 2016
Striking Scanning from Fujitsu
The weather and the calendar finally agree – summer is truly here. And one of our absolute favourite things about spring is that it heralds a wealth of new tech releases; forget the bees; we’re the ones buzzing with delight!
In March we saw the first tranche of new products from scanning giants Fujitsu. The Fujitsu fi-7460 and fi-7480 are desktop document scanners with a difference...
In March we saw the first tranche of new products from scanning giants Fujitsu. The Fujitsu fi-7460 and fi-7480 are desktop document scanners with a difference...
Friday, 10 June 2016
8 tips to keep your live tweets engaging
By Jess Tyley
Live tweeting at events can be a real success but it can also turn into a real mess if you do it wrong! Doing it well can generate some great engagement from the people there and give a fear of missing out for people who arent there, meaning that hopefully they will come along to your next event!
We recently had a tweet wall at our Nebula roadshows which went down really well and we will definitely invest in this again, but a word of warning, you do need someone there who is going to be in charge of tweeting all day for it to be a success.
Our infographic below covers 8 tips to keep your live tweets engaging. We hope it helps make your events a success! Good luck!
Tuesday, 31 May 2016
Boost Your Margins With HPE Server Deal Registration Changes
As of June the 1st Platinum, HPE Gold, Silver and Business Partners can benefit from an increased amount of discount for New Business Opportunities (NBO) formerly known as Partner for Growth. The Look Back period has also been shortened to 6 months, previously it was 2 years.
Friday, 6 May 2016
Into the Ring with Scott 'The Admiral' Nelson
By Sian Walsh
Less than a month from now our very own Scott Nelson will be stepping into the ring for one of the biggest channel events of the year CRN fight night 2016.
Due to take place on Thursday 26th May at the Brewery in central London, the event is now in its ninth year and has raised over £180,000 for charity since it first started in 2008.
Every year the event reaches it's full capacity, where over 500 industry professionals come together to support their ultimate fighters, whilst at the same time raising money for their chosen charities.
This year after a very intense selection process we have our Print Specialist Account Manager Scott Nelson representing Westcoast who couldn't be more thrilled to take part in such an exciting event.
So of course.. in prep for the big fight there were some questions we were very eager to ask him...
Less than a month from now our very own Scott Nelson will be stepping into the ring for one of the biggest channel events of the year CRN fight night 2016.
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| Pictures courtesy of CRN |
Every year the event reaches it's full capacity, where over 500 industry professionals come together to support their ultimate fighters, whilst at the same time raising money for their chosen charities.
This year after a very intense selection process we have our Print Specialist Account Manager Scott Nelson representing Westcoast who couldn't be more thrilled to take part in such an exciting event.
So of course.. in prep for the big fight there were some questions we were very eager to ask him...
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